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Auto racing is the country's fastest growing sport, it is a passion shared by millions and this translates into dollars in consumer products. Its popularity has propelled drag racing into a thriving marketing adventure. Brilliant colors and non-stop action and dynamic personalities capture the public's attention.
This provides the advertiser a tremendous opportunity to pin point its target audience that is unmatched by any other spectator sports. What the advertiser gains, is a clean cut visibility and it's not just at the track. It's at trade shows, store/mall displays, merchandising, as well as media coverage. Just image the awareness that a strong public relations campaign could bring to your business.
Business Week, The Wall Street Journal, and Advertising Age all have said "motor sports marketing is the wave of the present and future". Motor sports attract billions in advertising because it works and is cost effective.
As a marketing tool, auto racing is a proven winner. Of the estimated $3.2 billion spent on sponsorship for sporting events last year, 25% were directed towards auto racing. The role of the corporate sponsor has long been recognized as a major player in drag racing. It's not just the auto manufactures and related companies that make drag racing flourish, but the mass market consumer products and services.
Drag racing includes companies such as: Beverage, Computer, Internet providers, Department stores, Paint manufactures, Fast food, mail order and many more. Team sponsorship provides premium identification for the advertiser, on the car, transporter, and team. You get sales promotions, driver and team endorsements personal appearances at trade and consumer shows.