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If you answered 'YES' please provide a brief description why you are contacting us!

Data Questions

Automotive Products purchased in the past year

Auto Tools

7.00%

14.50%

100.00%

Car Battery

9.00%

15.10%

7.70%

Tires

6.50%

8.70%

33.80%

Shocks absorbers

4.50%

7.60%

68.80%

Spark Plugs

19.20%

29.00%

51.00%

Installed by Self

Motor Oil

56.50 %

71.40%

26.30%

Oil Filter

44.00%

58.10%

32.00%

Anti Freeze

35.10%

48.70%

38.70%

Beverage Consumption

8 + soft drinks per

18.60%

36.20%

94.60%

5 + beers per week

13.40%

18.80%

40.30%

Wine or Wine coolers

20.90%

27.40%

31.10%

Sport Drinks

25.70%

44.60%

73.50%

Business Decision maker for:

Telephone equipment

5.80%

7.70%

32.70%

Computers/software

2.20%

6.50%

195.40%

Cellular Phones, fax equipment

5.60%

13.50%

141.00%

Miscellaneous

Owns 3+ cars

22.50%

37.60%

67.10%

Buys 7+ rolls of film

20.70%

26.10%

26.00%

I am an enthusiastic individual dedicated to the sport of drag racing and believe in promoting a team effort and a positive attitude on and off the track. Our mission statement: "Promoting Businesses to Increase Their Sales!" TM . In these days of high competition, businesses need an edge in reaching as many customers as possible. I offer companies an opportunity to accomplish this by, advertise their products and services through our racing operation. Think of us as your company's, "Promotional Marketing Arm!" TM . We have several advertising packages available to fit your budget and marketing objectives. No gimmick, hard sell, or obligation, just an opportunity for your company to increase profits! Our marketing area covers the Mid-Atlantic region.

Auto racing is the country's fastest growing sport, it is a passion shared by millions and this translates into dollars in consumer products. Its popularity has propelled drag racing into a thriving marketing adventure. Brilliant colors and non stop action and dynamic personalities capture the public's attention. This provides the advertiser a tremendous opportunity to pin point its target audience that is unmatched by any other spectator sports. What the advertiser gains, is a clean cut visibility and it's not just at the track. It's at trade shows, store/mall displays, merchandising, as well as media coverage. Just image the awareness that a strong public relations campaign could bring to your business. Business Week, The Wall Street Journal, and Advertising Age all have said "motor sports marketing is the wave of the present and future". Motor sports attract billions in advertising because it works and is cost effective.

As a marketing tool, auto racing is a proven winner. Of the estimated $3.2 billion spent on sponsorship for sporting events last year, 25% were directed towards auto racing. The role of the corporate sponsor has long been recognized as a major player in drag racing. It's not just the auto manufactures and related companies that make drag racing flourish, but the mass market consumer products and services. Drag racing includes companies such as: Beverage, Computer, Internet providers, Department stores, Paint manufactures, Fast food, mail order and many more. Team sponsorship provides premium identification for the advertiser, on the car, transporter, and team. You get sales promotions, driver and team endorsements personal appearances at trade and consumer shows.

Marketing Objectives
"The Motorsports Advantage"

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This page last updated on 01/01/17
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