Racing Viewer Buying Habits
People who watch motorsports are active consumers whose spending in key areas is greater than that of the general public. These table shows the relationship of products purchased by racing fans versus the purchases of the general public.
Automotive Productspurchased in the past year
Installed by Self
Business Decision maker for:
I am an enthusiastic individual dedicated to the sport of drag racing and believe in promoting a team effort and a positive attitude on and off the track. Our mission statement: "Promoting Businesses to Increase Their Sales!" TM . In these days of high competition, businesses need an edge in reaching as many customers as possible. I offer companies an opportunity to accomplish this by, advertise their products and services through our racing operation. Think of us as your company's, "Promotional Marketing Arm!" TM . We have several advertising packages available to fit your budget and marketing objectives. No gimmick, hard sell, or obligation, just an opportunity for your company to increase profits! Our marketing area covers the Mid-Atlantic region.
Auto racing is the country's fastest growing sport, it is a passion shared by millions and this translates into dollars in consumer products. Its popularity has propelled drag racing into a thriving marketing adventure. Brilliant colors and non stop action and dynamic personalities capture the public's attention. This provides the advertiser a tremendous opportunity to pin point its target audience that is unmatched by any other spectator sports. What the advertiser gains, is a clean cut visibility and it's not just at the track. It's at trade shows, store/mall displays, merchandising, as well as media coverage. Just image the awareness that a strong public relations campaign could bring to your business. Business Week, The Wall Street Journal, and Advertising Age all have said "motor sports marketing is the wave of the present and future". Motor sports attract billions in advertising because it works and is cost effective.
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