Race Team

Racing Viewer Buying Habits

People who watch motorsports are active consumers whose spending in key areas is greater than
that of the general public. This table shows the relationship of products purchased by racing fans
versus the purchases of the general public.

Marketing Objectives

The Motorsports Advantage

The following information is for use by Boteler Racing Operation marketing. No part, section, or
phrases can be reproduced or copied without the written permission of Boteler Racing Operation.